The driving idea behind IKEA was, and is, that anyone should be able to afford stylish, modernist furniture. Kamprad felt he was not just cutting costs and making money, but serving the people as well.
Kamprad’s business grew. And grew. IKEA expanded throughout Sweden, to Norway and Denmark, via Germany to continental Europe, and on to the ends of the world. When IKEA opened in Shanghai, 80,000 people visited the store. Today, there are over 300 IKEA stores in the world – in 38 countries. All this time, Kamprad has never borrowed money or issued a stock.
A história do negócio Ikea tem todos os ingredientes de muitos negócios de sucesso do séc XXI, mas há uns pormenores mais iguais do que outros... o seu fundador só para mencionar 3 destes pormenores também sofre de dislexia, o nome da marca tem origem em nomes próprios e da família como tantos outros e a utilização da escrita visual, ou como hoje dizemos pomposamente métodos utilizados em práticas de design thinking e empreendedorismo. Também partilha daquele facto de que o seu fundador Ingvar Kamprad preferiu utilizar os dinheiros qu eo seus pais lhe passavam para pagar a escola, na criação de um negócio.
Hoje interessei-me pela leitura sobre a história Ikea e resolvi partilhá-la.
A primeira loja Ikea. The name IKEA is an acronym for the initials of his first and last names, plus the initials for the name of the family farm where he was born (Elmtaryd) and the nearest village (Agunnaryd).
Uma criança como tantas outras. Swede Ingvar Kamprad began with two empty hands to become one of the richest people in the world – as the founding owner of furniture chain store IKEA. Here’s his story, from farm life to flat-packs.
A escrita visual no inicio da criação do negócio.
According to best-selling author Malcolm Gladwell, Kamprad is a rare breed — he possesses a combination of conscientiousness, openness, and disagreeableness. These personality traits are what made him a fearless innovator in the beginning of his career.
A sua Missão. In 1956, Kamprad revolutionized the furniture market by introducing "flatpacking," the method now synonymous with IKEA that cuts costs by letting consumers purchase their furniture in pieces and assemble it themselves. Fontes: Business Insider e Official Site of Swedden